Most brands fail on social because they skip strategy and post randomly. This 90-day plan gives you setup (days 1–7), content planning (days 8–30), execution (days 31–60), and growth tactics (days 61–90)—plus how to measure success.
Days 1–7: Setting Up for Success
Audit your current presence, define goals (awareness, leads, sales), identify your target audience, and choose 2–3 platforms where they spend time. Document brand voice and content pillars.
Days 8–30: Content Planning
Create content pillars (e.g. education, behind-the-scenes, offers), set posting frequency, build a content calendar (use a template or tool), and batch-create a month of content.
Days 31–60: Execution
Post consistently, respond to comments and DMs daily, track analytics weekly, and adjust based on what performs. Consistency beats perfection.
Days 61–90: Growth Tactics
Layer in hashtag strategy, collaborations, user-generated content, and optional paid promotion. Double down on top-performing formats.
Measuring Success
Track reach, engagement rate, clicks, and conversions. Use native insights and UTM parameters. Review monthly and refine.