How TechStart Solutions Generated 340% More Qualified Leads
Website redesign + chatbot integration for a SaaS technology company.
Quick Facts
- Industry: SaaS Technology
- Services: Website Redesign, Chatbot Integration
- Timeline: 8 weeks
- Team: 1 Designer, 2 Developers, 1 Chatbot Specialist
- Budget: $12,000
The Problem
TechStart had an outdated website from 2015 with confusing navigation, poor mobile experience, and a conversion rate of just 1.2%. They were missing leads outside business hours and had no lead qualification system.
Our Approach
Phase 1 (Week 1–2): Discovery & strategy — stakeholder interviews, competitor analysis, user journey mapping, conversion funnel audit.
Phase 2 (Week 3–5): Website redesign — modern design, mobile-first, clear CTAs, speed optimization (load time 0.8s), SEO foundation.
Phase 3 (Week 6–7): Chatbot integration — conversation flows, lead qualification logic, HubSpot CRM integration, appointment booking, FAQ automation (50 questions).
Phase 4 (Week 8): Testing, training, and launch.
The Impact
"HOPX didn't just build us a website—they built us a lead generation machine. The chatbot alone has saved our sales team 15 hours per week while actually improving lead quality. Best investment we've made this year."
— John Anderson, CEO, TechStart Solutions
Technology Used
WordPress, Custom React components, Dialogflow chatbot, HubSpot integration, Google Analytics, Hotjar
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